Co-owner, contracts and finance manager, Joey grew up three blocks from the Downtown Mall and remembers the lunch counter at Woolworths. She also helped oversee its transformation into a copper-clad retail store. Joey is a graduate of Wesleyan University and the Darden School of Business, and the current Chair of the Coalition for Economic Opportunity, which seeks to provide a community-based alternative to predatory lending in the Charlottesville area. She is also licensed to sell real estate in the Commonwealth of Virginia at Nest Realty. And somehow she still finds time to scrape together dinner for Jeff and their two girls (most days).